Pricing of the food items is important when one chooses to sell your food online. This is because it is very important to give the customers affordable items and at the same time make considerable profit so as to remain in the business. You need to put into consideration the cost of labor, production cost, shipping cost and may be re-shipping cost in case anything goes wrong when deciding the price for a certain item. Packaging cost and any other costs should also be accounted for. Pricing may be in a way that the price does not scare away the customers by being extremely high but also one should strike a balance not to compromise the quality of the food items. Again one should compare the price of the same items by other suppliers and also consider the price of substitute items so as to set the best price to sell your food online.